Gerardo Gil 👋
A passionate designer building web experiences and systems that deliver powerful results and unforgettable user impact. 🖥️
Client:
American Cancer Society
Overview
The cancer.org homepage is a main landing spot for end of year campaigns and ads. Our goal was to help create a compelling story for existing and potential donors. By incorporating a more bold aesthetic where images, quotes and statistics could be emphasized.
Research: Our heatmap, a/b testing, and user traffif unraveled key insights guiding us towards this activation.
Design Organized and structured visuals and copy to help present a story and help retain users on the page ultimately leading to the CTA.
Results: Pending
Challenges
A request from a strategic partner for different layouts specifically to be used for the EOY campaign. Due to Web design comes with its own set of challenges, ranging from technical issues to user experience considerations. Here are some common challenges faced by web designers. Web design encompasses the process of creating and designing websites It involves a combination of different skills and disciplines to produce a visually appealing and user-friendly website. Here's an overview of key aspects of web design.
Tight Deadline
- Challenge: Ensuring that a website looks and functions well on various devices and screen sizes.
- Solution: Use responsive design techniques, such as flexible grids and media queries.
Stakeholder Buy In
- Challenge: Different browsers may interpret code differently, leading to inconsistencies in the website's appearance.
- Solution: Test the website on multiple browsers and use compatibility libraries or polyfills when necessary.
Compliance and Accessibility:
- Challenge: Creating a seamless and intuitive user experience that keeps visitors engaged.
- Solution: Conduct user testing, design user-friendly interfaces, and prioritize accessibility to ensure a positive user experience
Results/Conclusion:
Results pending - Activation went live 11/1.
