Gerardo Gil đź‘‹
A passionate designer building web experiences and systems that deliver powerful results and unforgettable user impact. 🖥️
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Client:
SHI International
Overview
In a pivotal move signaling a significant milestone for SHI, the company embarked on a comprehensive rebranding journey in 2022, aimed at resonating with customers, partners, and employees alike. The overarching objective was to signal a transformative phase in SHI’s evolution through a revitalized visual identity.
Execution: Transformation of over 60 solution pages, 50 brand pages, and dozens of campaign pages.
Outcome: The culmination of these efforts resulted in a cohesive and harmonized online presence for SHI, reflective of its renewed visual identity and strategic direction. The revamped website not only served as a testament to SHI’s commitment to innovation but also facilitated enhanced user experiences and heightened brand resonance.
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Challenges
The task entrusted to our team was to realign the existing content on shi.com with the newly crafted visual identity. This necessitated a meticulous overhaul of the website’s presentation and structure to reflect the essence of the rebranding initiative.
Asset Managment
- Challenge: Ensuring we were using high quality assets and not reusing an asset on multiple pages.
- Solution: An excel spreadsheet that contained every page we were touching with various columns for details such as assets used.
Templatization
- Challenge: With new guidelines in place we needed to create a consistent experience across the site and do be able to do so efficiently.
- Solution: Created pre-coded templates for each style of page.
Locating outdated content/info/assets
- Challenge: We needed to find the old logos and specific wording that needed to be updated.
- Solution: Implement a new tech (siteimprove) to help us locate what we needed more efficiently.
Results/Conclusion:
The SHI rebranding initiative stands as a testament to the company’s proactive stance in embracing change and adapting to evolving market dynamics. Through collaborative efforts and meticulous execution, SHI successfully transitioned its online platform to embody the ethos of its revitalized visual identity, thereby fortifying its position as a trailblazer in the technology solutions landscape.
