Gerardo Gil 👋
A passionate designer building web experiences and systems that deliver powerful results and unforgettable user impact. 🖥️
Client:
SHI International
Overview
SHI marketing was facing widespread brand inconsistencies, with no real place to point customers for brand guides and assets I lead a team of designers to create a public facing Brand Guidelines.
Outcome: Creating a dedicated landing page for our customers, users, and even some internal folks helped us improve brand compliance, reduce online erros and even minimized inbound requests for Brand Guidelines.
Challenges
Platform
- Challenge:Deciding what platform we wanted to build this in was one of the first challenges we had.
- Solution: Since we wanted this to have some interaction and our timeline was to get it up by the end of the quarter we decided to create this using the Ceros platform, instead of custom code on our site which would have slowed down the process.
Downloadable vs not downloadable
- Challenge:Getting buy in from leadership on what should be downloadable and what shouldn't.
- Solution: Ultimately we decided that the fonts were okay to be downloaded. However, we decided it would be in our best interest to have a user request a logo so we can try to help keep track of where and who that is being used by.
